Privacy
What we hold, and why.
This page states plainly what personal information Pivot & Plane collects, what it is used for, and what happens to it. No small print, nothing buried.
Who we are
Pivot & Plane Ltd, Sheffield, is the controller of personal data collected through pivotnplane.co.uk. Any question or request about your data goes to Brad personally: [email protected].
What we collect, and what it is for
The Founding Fifty. Your name and email, to issue your discount code, hold your ten percent against that address, and send one email when the studio opens. Kept for twelve months after signup, then deleted.
The Break Test. Your score, tier, name and email, so your result and code can reach you. Your quiz answers travel in your result email for your own record; they are not kept on our servers. Kept for twelve months, then deleted. The Break Test is a teaching quiz, not a medical assessment, and nothing on this site offers medical advice.
Enquiries. Your name, email and message, used to answer you. These live in the business mailbox and are not copied to the website.
Orders. Payments run through Stripe. Your card details go to Stripe, never to us. We receive your name, email and what you ordered, to deliver it and handle any question about it.
The concierge. Chat messages are handled in the moment and are not stored on our servers. Routine abuse counters, tied to IP address, expire within days.
Why we are allowed to
Because you asked for something — a code, a reply, an order — and we use your details to deliver exactly that. And because any business may protect itself from abuse: the site checks IP addresses to rate-limit bots and form spam. Those counters expire within hours or days.
Who else processes it
Cloudflare hosts the site and holds its storage. Resend delivers our email. Stripe takes payments. Anthropic powers the concierge chat. Each processes data on our instructions under its own data protection terms, and none of them is given your data for their own marketing.
Cookies and tracking
None. No analytics, no advertising trackers, no profiling. There is no cookie banner because there is nothing to decline.
Marketing
One email when the doors open, as promised on the page you signed up from. Anything beyond that, we ask first.
Your rights
You can ask for a copy of what we hold, a correction, or its deletion, at [email protected]. Requests are handled personally and promptly. If you are unhappy with the answer, you may complain to the Information Commissioner's Office at ico.org.uk.
Reviewed September 2026.